What to Do If You Haven’t Made a Sale Yet

Independent Travel Consultants • August 26, 2025

What to Do If You Haven’t Made a Sale Yet

What to Do If You Haven’t Made a Sale Yet

Starting out as a travel consultant is exciting, but it can also be nerve-wracking. Many people search “new travel agent no sales” because they’re worried they’re doing something wrong. If you’ve launched your travel business and bookings haven’t started flowing yet, you’re not alone — it’s one of the most common challenges new consultants face. The good news? With the right mindset, support, and strategy, your first sale could be closer than you think.


Why New Travel Agents Struggle with Sales (and Why It’s Normal)


Every travel consultant remembers the early days — waiting for that first enquiry to turn into a booking. It’s a natural hurdle because:


  • You’re building trust in your personal network.
  • Clients don’t yet know your expertise.
  • Marketing takes time to gain traction.
  • Confidence in selling is still developing.


The important thing to remember is this: not making sales straight away does not mean you won’t succeed. Many of the best travel agents took weeks or even months before seeing results. The difference is persistence, consistency, and knowing where to focus your efforts.


Common Mistakes New Travel Agents Make (and How to Fix Them)


If you’ve found yourself thinking, “I’m a new travel agent with no sales — what’s wrong?” the answer may simply be small mistakes that can be easily fixed.


  • Waiting for sales to come to you – Instead, be proactive and reach out to your warm network.
  • Not positioning yourself as an expert – Share knowledge and tips to show your value.
  • Fear of following up – Clients often need reminders. A gentle follow-up can turn interest into a booking.
  • Trying to sell everything to everyone – Finding your niche makes it easier to stand out.
  • Comparing yourself to established agents – Focus on your journey; everyone starts somewhere.


Recognising these behaviours is the first step. Correcting them is what gets you moving towards your first sale.


Building Confidence and Consistency


Sales in travel don’t happen overnight. Clients need to know, like, and trust you before handing over their holiday plans. This is why confidence and consistency matter more than quick wins.


  • Show up regularly online and offline.
  • Share stories, not just offers.
  • Talk about the value of booking with a trusted consultant instead of a faceless website.
  • Remember that enthusiasm is contagious — if you sound excited, people will want to book with you.


Practical Steps to Get Your First Sale


Here’s where we move from mindset to action. If you’re a new travel agent with no sales, these steps will help unlock your first booking:


1. Start with Your Warm Network


Tell family, friends, colleagues, and acquaintances about your business. Don’t just post once on Facebook — speak to people directly. Let them know you’re here to help, and explain the protections they get when booking through you.


2. Use Social Media Effectively


Don’t flood timelines with generic supplier posts. Share your own voice:


  • Travel stories
  • Tips on destinations
  • Real-life offers tailored to your audience
  • Why booking with you offers peace of mind


3. Position Yourself as an Expert


You don’t have to know everything. Share what you’re learning, highlight supplier training you’ve done, and explain why certain resorts, cruise lines, or destinations are great options. Clients love booking with someone who is both enthusiastic and knowledgeable.


4. Follow Up Without Fear


Many new consultants lose sales because they don’t want to “bother” people. In reality, a polite follow-up shows professionalism. Sometimes all it takes is: “Hi, just checking if you had any more questions about the holiday we discussed — availability is changing quickly.”


Tools and Resources The Independent Travel Consultants Provide


One of the biggest advantages of joining The Independent Travel Consultants is that you’re not left to figure it out alone. We give you the support, systems, and tools to help you move from “new travel agent no sales” to regular bookings:


  • Supplier training access so you can quickly gain product knowledge.
  • Marketing materials tailored for homeworkers.
  • Peer support group where you can share challenges and successes.
  • Mentorship and training modules to guide you from enquiry handling to closing the sale.
  • Booking and ATOL protections that give your clients peace of mind.


These tools mean you don’t just learn how to sell — you’re backed by a trusted travel brand while building your confidence.


Jamie Says:


“Your first sale isn’t just about the booking — it’s about belief. Once you get that first one, the momentum follows. Remember, even the most successful consultants once thought, ‘What if I never sell anything?’ Keep going — your breakthrough is coming.”


Why Being New Can Actually Be a Strength


It’s easy to feel that experience equals success, but being new has unique advantages:


  • You have time to give personal attention — clients appreciate not feeling rushed.
  • You’re more eager to prove yourself — meaning you’ll go the extra mile.
  • You bring fresh energy — enthusiasm can be more persuasive than decades of experience.
  • You’re adaptable — new consultants often embrace digital tools and creative marketing faster than long-established agents.


In other words, being new doesn’t hold you back — it can actually set you apart.


Long-Term Strategies for Consistent Sales


Getting your first sale is a milestone, but building a business is about creating consistency. Here’s how to keep sales coming in:


  • Develop a niche that makes you the “go-to” expert.
  • Invest time in building repeat clients — aftercare matters.
  • Keep learning through training and supplier updates.
  • Stay visible — people can only book with you if they remember you.
  • Track what works and refine your approach.


Remember: your business grows when people see you as their trusted travel professional, not just a place to get quotes.


Final Encouragement


If you’re feeling discouraged as a new travel agent with no sales, take a breath — you are not failing. You are simply in the early stages of building a business. Every successful consultant was once in your shoes.


With the right support, training, and tools, your first sale — and the many that follow — are absolutely within reach.


At The Independent Travel Consultants, we specialise in helping new agents succeed. We’ll give you the systems, mentorship, and community you need to turn passion into profit.



Speak to us today about joining our supportive network and start your journey towards your first sale with confidence.

About Jamie Wake


Jamie is the founder of The Independent Travel Consultants and a passionate advocate for empowering others to succeed in the travel industry through honesty, training, and community. He brings decades of travel experience, a focus on doing things differently, and a strong commitment to supporting UK-based homeworkers.

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