About Jamie
About Jamie Wake
At the heart of Jamie Wake Travel is, unsurprisingly, Jamie Wake - but this is not a typical “business owner” story.
Jamie’s journey is one of resilience, reinvention and refusing to follow the crowd. His background spans customer service, hospitality, the arts, community engagement and travel, all of which have shaped the way he leads The Independent Travel Consultants, Jamie Wake Travel, Wide Awake Holidays, Awake & Wander Luxury Travel and the wider Jamie Wake Travel family.
Jamie did not build a travel business around targets, pressure or hierarchy. He built it around people.
From redundancy to reinvention
Like many people who choose a new path later in life, Jamie’s move into travel came after a major turning point.
Redundancy could have been a setback. Instead, it became the moment that made him ask a bigger question:
What would happen if we built a travel business that genuinely supported people, gave them room to grow, and allowed them to create something meaningful around their own lives?
That question became the foundation of Jamie Wake Travel.
It also became the reason The Independent Travel Consultants exists today.
Why The Independent Travel Consultants was created
Jamie did not want to recreate the traditional travel homeworking model.
He wanted to build something more honest, more human and more accessible for people who love travel but do not want to feel lost inside a large, impersonal structure.
The Independent Travel Consultants was created for people who want to become a travel homeworker or independent travel consultant with genuine support behind them. That means no bloated joining fees, no hard sales culture and no recruitment-first approach. Instead, the focus is on training, community, practical systems, supplier access, guidance and encouragement.
Jamie understands what it feels like to start from scratch. He knows the nerves, the ambition, the self-doubt and the determination it takes to build something of your own. That is why the support at The Independent Travel Consultants is designed to be personal, practical and grounded in real experience.
A founder who stays involved
Jamie is not hidden behind a brand name or a glossy brochure.
He remains actively involved in the business, from supporting consultants and shaping training to building supplier relationships and improving the systems that help consultants work more confidently.
His approach is simple: people do better when they feel supported, valued and understood.
That belief influences every part of The Independent Travel Consultants. The business is intentionally small enough to care, yet ambitious enough to compete. Consultants are not treated as numbers. They are treated as people building businesses of their own.
What Jamie stands for
Jamie’s values run through the business: honesty, inclusion, creativity, fairness and empowerment.
Those values are visible not only in travel, but also in his wider community work. Jamie has supported Pride events, championed inclusive travel through Wide Awake Holidays, and believes strongly that travel should feel welcoming, personal and respectful.
For Jamie, travel is not just about booking holidays. It is about people. It is about confidence, independence, opportunity and helping others create something they can be proud of.
For people thinking about becoming a travel homeworker
If you are considering travel homeworking, Jamie’s message is simple: you do not need to have everything figured out before you begin.
You need curiosity, commitment, care for your customers and the right support around you.
The Independent Travel Consultants exists to help people build a travel business in a way that feels realistic and sustainable. Whether someone is completely new to travel, returning to the industry after a break, or looking for a more personal homeworking model, the aim is to provide a supportive place to grow.
This is not about pressure. It is about progress.
For customers looking for travel support
Some visitors may arrive on this page while searching for an independent travel agent, independent travel agent UK or travel consultant. If that is you, welcome.
The Independent Travel Consultants is part of the Jamie Wake Travel family. Our consultants help customers plan holidays with personal service, care and attention, while being supported by the systems, protection and guidance of an established travel business.
If you are looking for someone to help with your next holiday, you can find an independent travel agent through our consultant search.
A different kind of travel business
Jamie Wake Travel and The Independent Travel Consultants were created because Jamie believed there was room for a different kind of travel business.
One that supports consultants properly.
One that treats customers with care.
One that values people over pressure.
One that proves you can be professional, ambitious and commercially strong without losing the human touch.
Jamie leads with heart, but also with purpose. His goal is to help more people build travel businesses they are proud of, while giving customers access to knowledgeable, supported and genuinely independent travel consultants.
If you are looking for a founder who leads differently, believes in people and is not afraid to break the mould, you have found him.
