As autumn deepens and the countdown to Christmas begins, November presents a golden opportunity to boost your bookings and finish the year strong. Whether you’re a seasoned travel homeworker or just starting your travel homeworking journey, having a structured plan in place this month can make all the difference.
This guide shares proven November travel sales tips to help you attract new clients, re-engage existing ones, and make the most of key seasonal opportunities. From social media campaigns to festive promotions, here’s how to set yourself up for success — and stay one step ahead of the competition.
Why November Matters for Travel Sales
For many travellers, November marks the turning point between autumn escapes and festive getaways. It’s the month when families start planning Christmas markets, couples dream about winter sun, and solo travellers look for last-minute deals before the year ends.
For you as a travel consultant, it’s a window of opportunity — the calm before the festive rush. With the right strategy, you can use this month to capture early bookings for 2026 while also closing out strong 2025 sales. Many of your clients are beginning to feel the year-end fatigue and are actively looking for something to look forward to.
The best part? November is typically less crowded with big marketing campaigns than December or January, meaning your message has a higher chance of standing out.
Set Clear, Measurable Goals
Before diving into promotions, take time to set your November objectives. Ask yourself:
- How many enquiries do I want to generate this month?
- How many of those should convert into bookings?
- What’s my revenue target for the month?
Break those goals down into weekly or even daily actions — such as contacting a set number of leads per day or posting on social media three times a week.
Top tip: Use your CRM or sales tracking sheet to measure your progress. By quantifying success, you’ll stay motivated and make smarter decisions about where to focus your time.
Audit and Refresh Your Marketing Materials
November is the ideal time to review your marketing assets before the busy New Year booking season. Start by auditing your:
- Social media bios and profile photos
- Email templates and autoresponders
- Website landing pages and enquiry forms
- Business cards and digital banners
Ensure everything reflects your personal travel brand and your role within The Independent Travel Consultants. Freshen up your content with new imagery, updated offers, and clear calls to action that align with your November goals.
Re-Engage Past Clients
Your best leads are often your past customers. A simple, well-timed message can spark new enquiries.
Send a short, personalised email like:
“Hi Sarah, I was just looking back at your amazing Santorini trip last summer — how are you getting on? If you’re already dreaming of your next getaway, I’ve got some exclusive early-bird offers for 2026 that might be perfect for you.”
Small gestures like this build trust and remind clients you care. They also open the door for new conversations and potential bookings.
Launch a Festive Campaign
November is the perfect time to launch a festive travel campaign. Here are a few ideas to inspire you:
- 12 Days of Travel – Share a daily destination idea on social media with a call to action for enquiries.
- Festive Getaway Countdown – Promote Christmas markets, New Year breaks, or Lapland holidays.
- Gift of Travel – Encourage gift vouchers or surprise getaways as Christmas presents.
Add a creative twist that reflects your personality. Video reels, polls, and interactive stories all work brilliantly for engagement.
Focus on Seasonal Demand
Certain travel types naturally peak in November. Consider promoting:
- Winter sun escapes – Think Canary Islands, Dubai, or Thailand.
- Christmas markets – European favourites like Vienna, Prague, and Cologne.
- New Year getaways – Beach breaks or city celebrations for couples and groups.
Use your knowledge as a travel homeworker to position yourself as an expert who can help clients find the best options for their budget, dates, and interests. Remember — clients want reassurance, not just information.
Create Urgency with Limited-Time Offers
November is also prime time for Black Friday and Cyber Monday deals. These can be incredibly effective for generating quick conversions if handled strategically.
Rather than relying on supplier graphics, tailor your posts with a personal touch — “I’ve just had an amazing Black Friday deal come through for Dubai!” sounds far more authentic than a generic sales banner.
If you’re part of The Independent Travel Consultants, check our internal communications hub for exclusive offers you can promote this month.
Invest Time in Learning and Networking
The quieter pace before December makes November the ideal time to develop your skills.
- Take part in online supplier training sessions.
- Review your product knowledge on trending destinations.
- Network with other members of The Independent Travel Consultants for support and ideas.
Remember, learning new systems, destinations, or marketing techniques now means you’ll hit January — the biggest booking month of the year — fully prepared and confident.
Refresh Your Client Database
Take a few hours to update your client database. Check contact details, past travel preferences, and key dates such as anniversaries or birthdays.
This information helps you personalise future communications and identify upsell opportunities, like cruise upgrades or bespoke honeymoon packages.
For travel homeworkers, a well-maintained database is one of the most valuable assets you can have. It’s the difference between chasing leads and nurturing long-term relationships.
Plan Ahead for January Peaks
While November focuses on immediate wins, your planning should extend into the new year. The “turn-of-year”period is the busiest in travel sales, with many customers booking their main holidays between Boxing Day and February.
Start now by preparing your January offers, updating your marketing templates, and pre-scheduling social media posts. That way, when the floodgates open, you can focus on responding quickly to enquiries and converting them into bookings.
Track, Review, and Celebrate Your Progress
At the end of the month, take time to reflect. What worked well? What could be improved?
Analysing your November activity will help you fine-tune your December strategy and build positive habits for the year ahead. Celebrate your wins — whether it’s your first booking or your best month yet. Progress deserves recognition.
Jamie Says:
“November can make or break your end-of-year results. It’s not just about chasing bookings — it’s about positioning yourself as the go-to expert before the rush hits. Every conversation, every post, and every follow-up counts. Use this month to set the tone for a strong, confident start to 2026.”
Turn Your November Action Plan into Sales Success
Your success as a travel homeworker depends on consistency — showing up, following up, and staying visible. November offers the perfect opportunity to refine your systems, re-ignite your enthusiasm, and strengthen your relationships with clients.
If you’re not yet part of The Independent Travel Consultants, now’s the perfect time to join a supportive network that empowers you to grow your business, earn more, and work flexibly around your lifestyle.
Ready to Take Action?
Whether you’re refining your social media strategy, looking for November travel sales tips, or ready to start your own travel homeworking business, we’re here to help.
Join The Independent Travel Consultants today — and turn your love of travel into a thriving business.
