What to Include in Your Travel Quotes to Stand Out from the Crowd
What to Include in Your Travel Quotes to Stand Out from the Crowd

In today’s competitive market, creating travel quotes that truly stand out is one of the most powerful ways to win new business and build lasting client relationships. Whether you’re an established professional or just starting your journey as a travel homeworker, your quotes are more than just numbers on a page — they’re a reflection of your expertise, creativity, and value as a travel consultant.
While price will always be a factor, clients are looking for far more than the cheapest deal. They want reassurance, inspiration, and confidence that you can deliver a holiday tailored to them. The best travel homeworkers know that a polished, professional quote can be the difference between a client choosing you over a competitor.
This guide breaks down exactly what you should include in your travel quotes to impress your clients, build trust, and convert more enquiries into bookings.
Why Travel Quotes Matter More Than Ever
In the age of comparison websites, clients can easily find base prices online. What they can’t find is a personalised, professional quote that makes them feel excited and cared for. That’s where you come in.
A well-constructed travel quote does several things at once:
- Shows clients that you’ve listened and understood their needs.
- Positions you as an expert who can curate unique experiences.
- Provides clarity on inclusions, exclusions, and protections.
- Differentiates you from online booking engines by highlighting service.
- Builds confidence that their money is safe and well-spent.
For travel homeworkers, creating travel quotes isn’t just an admin task. It’s a marketing opportunity that communicates your professionalism and brand at every stage.
Key Elements to Include in Every Travel Quote
Here’s what the most successful travel consultants include in their quotes — and why each element matters.
1. A Personalised Introduction
Clients want to feel seen. Start your quote with a short, friendly introduction that references their enquiry:
“Thank you for contacting me about your family holiday to Rhodes. I’ve created a tailored quote that I believe captures the beachside relaxation and cultural experiences you’re looking for.”
This simple step shows you’ve listened carefully, not just copied and pasted. For travel homeworkers building a client base, this personalisation builds trust fast.
2. Clear Itinerary Details
Outline the key elements of the holiday, such as:
- Flight details (airline, times, baggage allowance)
- Accommodation (name, room type, board basis)
- Transfers or car hire
- Key highlights (excursions, tours, extras)
Avoid overwhelming clients with jargon. Use clear, friendly language and, if possible, include high-quality images of the destination or accommodation. This brings the quote to life and makes it easier for clients to picture themselves there.
3. Pricing Transparency
Always present pricing in a clear, professional way. Break it down into:
- Per person price (based on occupancy)
- Total package price (with the number of travellers stated)
- Payment details (deposit, balance due date, instalments if available)
Clients value honesty. Be upfront about what’s included and what isn’t. As a travel homeworker, clarity reduces the risk of disputes later and shows integrity.
4. Inclusions and Exclusions
Spell out exactly what the package covers. For example:
Included:
- Return flights from London Gatwick
- 7 nights at Ikos Aria, Kos – All Inclusive
- Private transfers
- ATOL protection
Not Included:
- Travel insurance
- Optional excursions
- Local tourist taxes payable in resort
By highlighting both inclusions and exclusions, you manage expectations and avoid misunderstandings.
5. Added Value and Personal Touches
Clients need to see why booking through you is different from clicking “book now” on a website. Examples of added value you can highlight:
- 24/7 support while travelling
- Exclusive perks like room upgrades or resort credits (where available)
- Tailored excursion recommendations
- Flexible payment options
For travel homeworkers, this is your moment to emphasise the service side of your business model. You’re not just selling holidays — you’re creating peace of mind.
6. Financial Protection and Reassurance
Trust is everything in travel sales. Always make clear how your clients are protected. This could include:
- ATOL protection
- PTS (Protected Trust Services) membership
- SFI / SAFI insurance
- Supplier bonding
Explain these protections in simple terms: “Your money is 100% protected under the Package Travel Regulations, giving you complete peace of mind.”
This reassures clients and builds credibility, especially for those new to booking via a travel homeworker.
7. Professional Branding
Your quote is part of your brand. Make sure it looks polished with:
- Your company logo
- Brand colours
- Consistent fonts
- Contact details (phone, email, website, social media)
- A friendly tagline or signature line
Professional branding doesn’t just make the document look good. It positions you as a serious, trustworthy consultant.
8. Optional Upgrades and Alternatives
Always provide choice. You might show two or three different hotels, room types, or departure airports. Label them clearly as options to give clients a sense of control.
This tactic not only increases the chance of conversion but also creates upsell opportunities. Many clients will choose a slightly higher option once they see the value.
9. Visual Appeal
A quote isn’t just a spreadsheet. Use:
- Destination images
- Resort photos
- Maps of itineraries
- Clean layouts with plenty of white space
Visually appealing quotes help clients imagine themselves on the holiday, making the decision to book far easier.
10. A Call to Action
Every quote should end with a clear, encouraging call to action:
“If this looks like the perfect getaway, I’d be delighted to secure it for you today. Please let me know how you’d like to proceed, and I’ll take care of everything.”
This simple invitation makes it easier for clients to say “yes” and move forward.
Advanced Tips for Travel Homeworkers Creating Travel Quotes
Going beyond the basics is what really sets top travel homeworkers apart. Here are some advanced strategies:
- Use quote software: Tools like QuoteAway AI, TProfile, or bespoke CRM systems can help you generate professional, branded PDFs quickly.
- Build templates: Save time by creating reusable templates for family holidays, honeymoons, cruises, etc.
- Add testimonials: Include a short client review or “Jamie Says” style quote to reinforce trust.
- Personalise visuals: Use destination-specific images that match the client’s request.
- Follow up strategically: Send a reminder within 48 hours. Add urgency by mentioning limited availability.
Common Mistakes to Avoid
Even experienced consultants fall into traps. Avoid these:
- Quoting without asking enough qualifying questions.
- Overloading the client with too many options.
- Sending quotes that look rushed or inconsistent.
- Forgetting to mention financial protection.
- Relying solely on price rather than value.
By avoiding these mistakes, your quotes will always feel considered, professional, and trustworthy.
Why Creating Travel Quotes Is a Marketing Tool
Remember: every quote you send is a piece of marketing collateral. It’s not just about numbers; it’s about storytelling. When you craft a quote that excites, reassures, and inspires, you’re positioning yourself as more than a booking agent. You’re a trusted travel advisor.
For travel homeworkers especially, this distinction is vital. With so many people considering travel homeworking as a career, the consultants who go the extra mile in creating travel quotes are the ones who build strong client bases and long-term success.
Jamie Says:
"A quote isn’t just a document — it’s your chance to show clients that you care. I always tell new consultants: don’t just send prices, send possibilities. Add in the little touches that make the client feel like the holiday has already been created just for them. That’s what wins trust and bookings."
Final Thoughts
In a crowded market, creating travel quotes that stand out is one of the most powerful tools you have. By combining personalisation, clarity, financial reassurance, and a professional finish, you transform a simple document into a sales tool that inspires confidence.
Whether you’re an experienced consultant or exploring travel homeworking for the first time, your ability to create professional quotes will set you apart. Take the time to polish your process, and you’ll soon see the impact in client loyalty and conversions.
If you’re ready to elevate your travel business, remember: it all starts with the way you present your ideas. Make your quotes as unique as the holidays you create.
Thinking about starting your own travel business from home? At The Independent Travel Consultants, we give you the training, tools, and support to create professional travel quotes that wow your clients from day one.
Speak to our team today about how you can start your journey as a successful travel homeworker.
👉 Call us now or complete our quick enquiry form — and take the first step towards building a travel business that truly stands out.
About Jamie Wake
Jamie is the founder of The Independent Travel Consultants and a passionate advocate for empowering others to succeed in the travel industry through honesty, training, and community. He brings decades of travel experience, a focus on doing things differently, and a strong commitment to supporting UK-based homeworkers.