What to Do When Travel Clients Are Slower to Respond at Christmas
What to Do When Travel Clients Are Slower to Respond at Christmas

If you’ve noticed clients going quiet in December, you’re not alone. The festive season is one of the most unpredictable periods for communication — inboxes are overflowing, family commitments take priority, and travel decisions slow down. That’s exactly why having clear, strategic christmas travel enquiry tips in place is essential, especially for a travel homeworker balancing limited time with the pressure to hit year-end sales goals.
Instead of assuming the enquiry has gone cold, December requires thoughtful, human-centred follow-up that keeps momentum moving without feeling pushy. With the right rhythm, messaging and tools, this quieter period can still deliver strong bookings.
This guide shows you how to navigate slower responses, maintain professionalism, stay present in your client’s mind, and ultimately convert more enquiries during the busiest month of the year. It’s also designed to help anyone considering travel homeworking understand how communication really works in a modern travel business — and why December is a month where skilled agents stand out.
Understand Why Clients Slow Down in December
Before adjusting your strategy, it helps to understand the cause. December brings a perfect storm of distractions that affect enquiry behaviour:
- Work and school deadlines peak
- Families are preparing for Christmas
- Budgets tighten before payday
- People are travelling or hosting
- Decision-making fatigue hits hard
This isn't a reflection on you as an agent — it’s simply seasonal behaviour. Recognising this removes the pressure and allows you to approach follow-up with empathy instead of urgency.
Adjust Your Follow-Up Cadence (Without Feeling Pushy)
December is not the month for automated, aggressive chasing. Instead, adopt a softer cadence that matches client expectations:
- Day 1: Send the quote with a warm, personalised message.
- Day 3–4: Check in gently — “Just making sure this reached you safely.”
- Day 7–10: Offer added value rather than pressure — an updated price, a bonus perk, or a reminder of limited availability.
- Day 14: Invite them to schedule a quick call in the New Year if that's easier.
This approach respects their time while keeping their enquiry alive.
Make Your Messages Feel Festive — But Still Professional
Small seasonal touches can make a big difference in December when customers are overwhelmed by sales noise.
Try adding:
- A friendly festive greeting
- A reference to easing pre-Christmas stress
- Light, warm language rather than hard selling
- A reminder that January pricing may change
Position yourself as helpful and human — not another demand in their inbox.
Use Gentle Value-Adding Nudges
Clients are far more likely to reply if you give them something new or helpful, such as:
- A room or cabin that’s just become available
- A price drop or limited-time offer
- Updated flight times
- A free destination tip or video
- A recommended upgrade that improves their itinerary
This moves the conversation forward without pressure.
Offer Alternative Touchpoints
Some clients are simply too busy to write long emails. Offering different response routes can increase engagement dramatically:
- A voice note
- A 2-minute WhatsApp call
- A quick message to clarify details
- A link to schedule a callback after Christmas
Meeting clients where they are — emotionally and practically — is a major advantage of travel homeworkers, who can offer exceptional personal service without the limitations of a large call centre.
Set Expectations Early (It Saves You Later)
Setting response expectations at the start of every enquiry is one of the most powerful christmas travel enquiry tipsyou can implement. Make it clear:
- When you’ll send updates
- How long you’ll hold the quote
- When availability or pricing may change
- That you’re on hand for festive planning
Clients feel reassured and more inclined to communicate proactively when they know the process.
Use December as a Relationship-Building Month
Even if they don't book this side of Christmas, a well-handled enquiry can turn into:
- A January booking
- A late-winter getaway
- A long-haul summer holiday
- Repeat business for years
December is a brilliant time for nurturing — not just converting.
JAMIE SAYS:
“December can feel slow for enquiries, but that doesn’t mean your clients aren’t interested — they’re just juggling life. The travel homeworkers who succeed are the ones who keep communication warm, helpful and human. When you lead with support instead of pressure, clients remember you long after the tinsel has gone.”
How Travel Homeworking Helps You Stay Responsive
One of the most appealing things about travel homeworking is the flexibility it gives you in how you communicate. Unlike traditional agencies, you can:
- Respond from anywhere
- Manage enquiries with personalised timing
- Send voice notes or WhatsApps
- Build relationships beyond the transaction
- Offer clients a single consistent contact
This means that even when clients slow down, you don’t have to.
Practical Tools to Help You Stay in Control in December
To avoid enquiries slipping through the cracks during the festive rush, use:
- CRM reminders so no client goes more than a few days without contact
- Saved templates for seasonal follow-ups
- Automated scheduling links for January callback appointments
- WhatsApp Business labels for tracking progress
- A simple end-of-year enquiry log
These help you stay organised while still keeping things personal.
How to Turn a Slow December into a Strong January
Many travel homeworkers treat December enquiries as January conversions — and with the right strategy, this works beautifully.
Encourage clients to:
- Hold their preferred hotel or room now
- Get ahead of January price increases
- Secure school-holiday dates early
- Take advantage of pre-Christmas promotions
This builds pipeline value even if immediate sales are slower.
Ready to Build a Flexible, Supportive Travel Career?
If this approach to client care resonates with you, you’ll thrive as part of The Independent Travel Consultants. We give you the tools, training and support to manage enquiries confidently — even during the busiest seasons — while building a business that genuinely fits around your life.
Whether you're brand new to the industry or returning with experience, you’ll be welcomed into a community that values transparency, collaboration and genuine customer service.
Start your journey today — reach out, ask your questions, and let’s explore how travel homeworking can work for you.
About Jamie Wake
Jamie is the founder of The Independent Travel Consultants and a passionate advocate for empowering others to succeed in the travel industry through honesty, training, and community. He brings decades of travel experience, a focus on doing things differently, and a strong commitment to supporting UK-based homeworkers.











