The Importance of Financial Protection in Travel Sales
The Importance of Financial Protection in Travel Sales

When it comes to booking holidays, consumers are more cautious than ever. With news stories of sudden travel company collapses and cancellations still fresh in the minds of many, financial protection in travel has never been more important. As an Independent Travel Consultant, understanding and communicating this protection is not just good practice—it’s essential to building client trust, maintaining professional standards, and staying compliant with UK travel regulations.
In this guide, we’ll explore what financial protection really means, why it matters, and how The Independent Travel Consultants ensure your clients are always covered.
What Is Financial Protection in Travel?
Financial protection refers to the safeguards in place to ensure consumers do not lose money if a travel provider fails or something goes wrong before or during their trip. In the UK, this typically comes in three main forms:
- ATOL (Air Travel Organiser's Licence): Covers flight-inclusive package holidays.
- ABTA Protection: Covers land or sea-based travel like cruises and coach holidays.
- Protected Trust Services (PTS): Offers trust account-based protection ensuring customer money is ring-fenced and only released when services are fulfilled.
At The Independent Travel Consultants, we operate under the PTS model. This means all client funds are held in a separate trust account and managed in line with strict financial protocols—so both you and your clients can have full confidence in every booking.
SAFI and SFI: Understanding the Essentials
Two of the most important financial protections you'll encounter when booking holidays are SAFI (Scheduled Airline Failure Insurance) and SFI (Supplier Failure Insurance):
- SAFI protects clients if an airline ceases trading before or during travel. If a scheduled airline fails, SAFI helps ensure your clients are refunded or repatriated as needed.
- SFI covers non-airline travel suppliers such as hotels, car hire firms, or ground handlers. If one of these suppliers goes out of business before or during your client’s trip, SFI offers vital protection and peace of mind.
Both SAFI and SFI are included as standard within the PTS framework when booking through approved suppliers. As an Independent Travel Consultant, this means you can confidently reassure your clients that their holiday is safe from every angle.
Why Financial Protection Matters More Than Ever
In 2025, the need for robust consumer protection in travel sales is at an all-time high. Clients are increasingly aware of the risks associated with booking travel—and they’re asking questions:
- Is my money safe?
- What happens if the airline goes bust?
- Will I get a refund if the holiday is cancelled?
By working within a regulated and protected system, you can offer real reassurance. This gives you a competitive edge and helps you build long-term, loyal client relationships.
Jamie Says:
"Trust is the currency of travel sales. If you can offer your clients financial peace of mind, you’re already ahead. Our PTS protection means you can sell with confidence—and your clients can book without worry."
The Independent Travel Consultants Advantage
Not all travel homeworkers operate with the same level of protection. Some use unregulated payment systems or offer holidays without full coverage. That’s risky—for you and your clients.
Here’s how we do things differently:
- Consumer Funds Held in Trust: Every penny is safeguarded.
- SAFI and SFI Included: To protect clients from airline and supplier failure.
- No Joining Fees: So you can get started without financial risk.
- Full ATOL & PTS Coverage: Compliant, transparent, and trustworthy.
- Training on Financial Protections: So you can explain it clearly to clients.
- Support With Supplier Due Diligence: Only book through approved, trusted partners.
This is how we ensure your travel business is built on solid ground.
Real-World Scenarios: Why It Counts
- Example 1: A tour operator collapses a month before departure. Thanks to PTS, your clients are refunded in full with minimal stress.
- Example 2: A flight is cancelled and the airline enters administration. Because your package was ATOL protected, your clients are offered alternative arrangements or refunded.
- Example 3: A hotel supplier ceases trading just before travel. Thanks to SFI, your client’s accommodation is replaced or refunded without additional cost.
These situations highlight the real-world value of offering genuine protection—not just promises.
How to Communicate Financial Protection to Clients
Your clients may not ask about ATOL or PTS—but they care deeply about what those protections mean:
- Use simple language: "Your money is safe from the moment you book."
- Share examples: Use real-life scenarios to show how protection works.
- Display protection logos: Reinforce trust visually.
- Include protection statements in quotes, emails and marketing.
Confidence is contagious—when you sound confident, your clients will feel safe.
For more detailed consumer-facing guidance, the UK Government’s official guide to Package Travel and Linked Travel Arrangements can be included in the "What Is Financial Protection" section.
Doing Things Differently
At The Independent Travel Consultants, we’re not just another homeworking agency. We believe in doing things differently. That’s why we’ve built our business around protection, transparency, and trust.
We don’t charge joining fees or push expensive start-up packages. Instead, we support you to grow your business your way—backed by the security that comes with full financial protection.
Our consultants are part of something still growing—shaping the future of modern travel sales with honesty, flexibility, and integrity.
Final Thought
In travel, trust isn’t optional—it’s everything. Financial protection in travel isn’t just a legal obligation. It’s your most powerful sales tool. When you join The Independent Travel Consultants, you’re not just starting a business—you’re joining a movement that’s raising the bar.
Ready to build a business that puts your clients—and their money—first? Let’s talk.
About Jamie Wake
Jamie is the founder of The Independent Travel Consultants and a passionate advocate for empowering others to succeed in the travel industry through honesty, training, and community. He brings decades of travel experience, a focus on doing things differently, and a strong commitment to supporting UK-based homeworkers.