How to Pitch Upsells Without Sounding Salesy
How to Pitch Upsells Without Sounding Salesy

In travel homeworking, mastering the art of upselling travel products can make the difference between an average booking and an unforgettable customer experience. Yet many new agents worry about coming across as pushy or “too salesy.” The truth is, great upselling isn’t about pressure — it’s about adding genuine value. It’s how you elevate a customer’s holiday from “good” to “incredible,” while also increasing your earnings ethically and confidently.
Whether you’re a seasoned travel homeworker or just starting out with The Independent Travel Consultants, learning how to recommend extras with authenticity is one of the most valuable skills you can develop. Let’s explore how to do it the right way.
Why Upselling Travel Products Matters
Upselling isn’t just about increasing your commission — though that’s certainly a bonus. It’s about enhancing your client’s experience. When done well, upselling travel products such as airport lounges, private transfers, room upgrades, or excursions can lead to higher satisfaction and stronger repeat business.
Think of it this way: your clients trust you to anticipate their needs. If a couple books a honeymoon in the Maldives, suggesting a sunset dolphin cruise or an overwater villa isn’t “salesy” — it’s attentive. You’re curating an experience that fits their dreams.
And when clients return from their trip thrilled by those little touches you recommended, they’ll remember who made it happen — and book with you again.
Understanding the Psychology Behind Upselling
To avoid sounding pushy, you must understand why people say “yes.” Upselling works best when it aligns with your client’s emotions, not just their wallet.
- People buy experiences, not extras. Don’t talk about “adding a tour” — talk about “making memories in a place they’ll never forget.”
- Trust comes first. Your upsell suggestions carry more weight once clients believe you’re genuinely looking after their best interests.
- Timing is everything. The right moment to upsell isn’t always at the point of sale — sometimes it’s during the excitement of planning or just before travel.
By focusing on emotional connection over transaction, you’ll naturally sound consultative, not salesy.
Step-by-Step: How to Pitch Upsells the Right Way
1. Start by listening, not talking.
The best travel homeworkers begin every consultation by asking questions. What does relaxation look like to your client? What worries them about travel? Their answers reveal upselling opportunities that feel organic — not forced.
2. Frame it as a recommendation, not a sale.
Instead of saying, “Would you like to upgrade to business class?” try, “Many of my clients flying long haul have loved the extra comfort and lounge access that comes with premium economy — especially on overnight flights.”
3. Use social proof.
If your clients know others have benefited, it feels less like a pitch. For instance: “A lot of honeymooners I’ve worked with said the private transfer made their arrival so much smoother.”
4. Focus on outcomes, not features.
Avoid listing technical details of travel products. Emphasise the benefit — peace of mind, comfort, or time saved.
5. Respect the budget.
If a client says no, accept it gracefully. Not every booking will include an upsell, and that’s fine. Your professionalism builds long-term trust, which leads to more bookings down the line.
Upselling Ideas for Travel Homeworkers
Here are simple, effective examples of upselling travel products that don’t feel pushy — and add value at every stage:
- Before travel: Recommend airport lounges, seat selection, travel insurance, or extra luggage.
- During travel: Suggest room upgrades, excursions, dining packages, or spa treatments.
- After travel: Encourage repeat clients to book early for better rates or offer loyalty discounts for referrals.
At The Independent Travel Consultants, we teach our agents to weave these opportunities naturally into conversations, ensuring clients feel guided — not sold to.
Using Storytelling to Sell Without Selling
Stories help clients picture themselves enjoying the product. Try weaving small anecdotes into your conversations:
“One of my clients added a wine-tasting tour to their Tuscany trip and said it was the highlight of their holiday.”
This human touch transforms your upsell from a sales pitch into part of the client’s journey. As a travel homeworker, you’re not just selling products — you’re inspiring experiences.
Jamie Says:
“Upselling isn’t about squeezing extra money out of your clients — it’s about giving them the opportunity to travel better. If you believe in what you’re offering and tailor it to their needs, it never feels like a hard sell. It feels like great service.”
How to Build Confidence in Upselling
If you feel hesitant about recommending upgrades, practice. Write out key phrases that sound natural to you and role-play them with colleagues. At The Independent Travel Consultants, our ongoing training and mentoring sessions help homeworkers find their authentic sales voice.
You’ll quickly discover that when you genuinely believe in the value of what you’re offering, confidence follows — and clients respond positively.
Common Mistakes to Avoid
Even well-meaning agents can fall into these traps when upselling travel products:
- Talking too much. The more you talk, the more “salesy” you sound. Listen more, suggest less.
- Assuming price resistance. Never pre-judge what a client can afford. Offer the best options and let them decide.
- Failing to follow up. A polite, timely message before travel reminding clients of upgrade options can boost conversions.
- Not using data. Tools like CRM systems or booking trends help identify which products sell best — making future upsells more targeted.
Avoiding these mistakes builds trust and boosts results without compromising your authenticity.
The Ethics of Upselling
Responsible upselling respects your client’s needs and financial boundaries. You’re guiding them toward products that genuinely improve their experience — not pushing unnecessary add-ons.
That’s why The Independent Travel Consultants train every new travel homeworker in ethical upselling as part of our onboarding modules. Transparency, empathy, and trust come first — sales come naturally after that.
Turning Upselling Into a Natural Part of Your Workflow
The more you embed upselling into your process, the less “salesy” it feels.
- When confirming bookings, add a short section like “Optional Enhancements.”
- Create follow-up templates for extras before travel.
- Record client preferences in your CRM to make future suggestions more personal.
Small system improvements make upselling a seamless, customer-centric habit rather than a forced afterthought.
Why This Matters for Travel Homeworkers
If you’re considering joining The Independent Travel Consultants, know this: we don’t expect you to be a pushy salesperson. We focus on consultative selling — the skill of understanding your clients deeply and offering tailored experiences they’ll thank you for.
Upselling travel products is just one part of building a successful homeworking travel business. With our mentorship, supplier connections, and industry training, you’ll learn how to grow your income while maintaining integrity and passion for travel.
Jamie's Final Thoughts
Upselling done right doesn’t feel like selling at all — it feels like great service. When you listen first, tailor your recommendations, and show genuine care, your clients will appreciate your expertise and happily say “yes” to the extras that make their trip unforgettable.
If you’d love to learn more about how The Independent Travel Consultants train and support new agents to master these skills, get in touch today. Let’s turn your passion for travel into a rewarding business — one authentic conversation at a time.
About Jamie Wake
Jamie is the founder of The Independent Travel Consultants and a passionate advocate for empowering others to succeed in the travel industry through honesty, training, and community. He brings decades of travel experience, a focus on doing things differently, and a strong commitment to supporting UK-based homeworkers.












