Running a successful travel business isn’t just about booking holidays — it’s about making sure potential clients can actually find you. That’s where a
monthly travel marketing plan comes in. Having a clear, structured plan gives you direction, helps you measure success, and ensures you’re consistently building awareness and enquiries.
Unlike a one-off advertising push, a monthly approach allows you to adapt quickly, test what works, and make your marketing more efficient.
In this guide, we’ll break down exactly how to create a monthly travel marketing plan that works for homeworkers, independent travel consultants, and growing agencies alike.
You’ll discover how to set goals, choose the right channels, and keep things manageable — without needing a huge budget.
Why a Monthly Travel Marketing Plan Matters
Marketing in the travel industry can feel overwhelming. With social media platforms, blogs, videos, newsletters, and endless advertising options, it’s easy to either do too little or spread yourself too thin. A monthly travel marketing plan keeps you focused on what really matters: connecting with your ideal clients.
It also ensures:
- Consistency – clients see your brand regularly, not once in a while.
- Accountability – you set targets and review them at the end of the month.
- Flexibility – adapt based on seasonality, trends, or changing offers.
- Efficiency – spend time where you see the biggest return.
Without one, you risk random posts, wasted advertising spend, and missed opportunities.
Step 1: Define Your Marketing Goals
Before you plan content, you need to be clear on what you want to achieve each month.
Goals could include:
- Generating 20 new enquiries
- Growing your email list by 100 subscribers
- Increasing Instagram engagement by 15%
- Securing three new bookings
Having
SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) gives your plan structure. For example: “Secure five ski holiday enquiries by the end of the month” is far stronger than “post more about ski trips.”
Step 2: Understand Your Audience
Every travel consultant knows not all clients are the same. Families, honeymooners, adventure seekers, and retirees will all respond differently. A strong monthly travel marketing plan segments your audience and tailors messages to them.
Ask yourself:
- Who are my top three customer groups?
- Where do they spend time online?
- What destinations or styles of travel appeal most to them right now?
The more specific you get, the easier it is to create targeted campaigns that convert.
Step 3: Choose Your Marketing Channels Wisely
You don’t need to be everywhere — just where your clients are. Common channels for travel consultants include:
- Social media – Facebook for family holidays, Instagram for luxury escapes, TikTok for trend-driven offers.
- Email marketing – ideal for nurturing relationships and repeat business.
- Blogging – builds SEO authority and showcases expertise.
- Paid ads – targeted Facebook or Google Ads can drive quick leads.
- Networking – local events, wedding fairs, or partnerships with gyms, schools, or community groups.
Your monthly plan should mix 2–3 key channels that you can commit to properly.
Step 4: Build a Monthly Content Calendar
A content calendar transforms ideas into action. Map out your posts, blogs, and campaigns in advance so you’re not scrambling for inspiration.
A simple structure might look like:
- Weekly social posts – 2–3 times per week focusing on offers, inspiration, and behind-the-scenes.
- Monthly blog – focused on SEO-rich travel topics to attract organic traffic.
- Fortnightly newsletter – highlighting deals, seasonal ideas, and tips.
- One paid campaign – e.g., “Summer Holidays from Cardiff” targeted ad.
This way, your monthly travel marketing plan has both routine and variety.
Step 5: Repurpose Your Content
Don’t reinvent the wheel every time. A single blog post can fuel your entire month of marketing. For example:
- Write a blog about “Best Family Resorts in Tenerife”
- Turn it into three Instagram reels highlighting activities
- Share a carousel post of hotel images on Facebook
- Add a tip to your email newsletter
- Record a quick TikTok clip summarising your top resort pick
By repurposing, you get maximum visibility with minimum effort.
Step 6: Track and Measure Your Results
A good plan isn’t complete without tracking. Review your metrics at the end of each month:
- How many enquiries came in?
- What content drove the most engagement?
- Which paid ads performed best?
- Did you hit your goals?
Even if you didn’t, the insights shape your next month’s plan. This cycle of plan → action → review is how your marketing gets smarter over time.
Tools to Support Your Monthly Travel Marketing Plan
You don’t need expensive systems to stay organised. These tools make a big difference:
- Trello or Asana – for task management
- Canva – for branded graphics
- Mailchimp or HubSpot – for email campaigns
- Meta Ads Manager – for paid social campaigns
- Google Analytics & Search Console – to measure website performance
Start small with free tools, then scale as your business grows.
Jamie Says:
“The consultants who succeed are the ones who show up consistently. A monthly travel marketing plandoesn’t need to be complicated — it just needs to be realistic and repeatable. Marketing is about momentum, not perfection.”
Overcoming the Fear of Marketing as a Newcomer
Many new travel homeworkers feel they don’t have enough experience to market effectively. But here’s the truth: clients value your passion and personal approach more than glossy adverts. A simple, consistent monthly travel marketing plan can make you look as professional as any big agency.
Don’t worry about having the biggest budget. Focus on telling your story, sharing genuine travel knowledge, and showing up regularly. That builds trust faster than any billboard.
Example of a One-Month Travel Marketing Plan
To make this concrete, here’s a sample plan for a homeworking travel consultant:
Week 1:
- Blog post: “Why Greece is Perfect for Family Holidays”
- Facebook post linking to the blog
- Instagram reel about Crete highlights
Week 2:
- Client testimonial graphic on Facebook
- Email newsletter featuring early bird ski holidays
- TikTok tip about finding cheap flights
Week 3:
- Social post about honeymoon offers
- Quick video “3 Things to Pack for Thailand”
- Boosted Facebook ad targeting couples
Week 4:
- Blog post: “Top 5 Short Breaks from the UK”
- Carousel of European city break photos on Instagram
- Reminder newsletter about last-minute Christmas markets
This structure balances inspiration, expertise, and sales — without overwhelming your schedule.
The Protections You Offer Clients
When you promote holidays, your marketing should also highlight the protections your clients enjoy. At The Independent Travel Consultants, we provide:
- Full membership of
Protected Trust Services (PTS)
- ATOL licence coverage for package holidays
- Supplier Failure Insurance (SFI) and
Scheduled Airline Failure Insurance (SAFI) included in tailor-made packages
- A
personal, independent service where your consultant is your main point of contact
Promoting these reassures clients that booking with you is safe, secure, and financially protected.
Final Thoughts: Why You Need a Monthly Travel Marketing Plan
The travel industry is fast-moving, seasonal, and competitive. Without a monthly travel marketing plan, you’ll always feel like you’re chasing trends instead of leading them. With one, you can:
- Stay consistent and professional
- Connect with the right clients
- Showcase your expertise
- Generate enquiries that actually convert
Whether you’re brand new to travel homeworking or an experienced consultant looking to grow, a simple, repeatable monthly marketing plan will keep your business moving forward.
At The Independent Travel Consultants, we help you with more than just training — we give you the tools and strategies to market effectively.
Ready to put your own monthly travel marketing plan into action?
Speak to us today about joining our network of consultants. Together, we’ll make sure your travel business stands out every month of the year.
